Chicago, IL – May 7, 2008 – Avenue A | RazorfishTM, one of the largest interactive services firms in the world, has promoted Valerie Carlson to Creative Discipline Lead in its Chicago office. She previously served as Group Creative Director.
“Valerie is a strong leader who is passionate about delivering great work to our clients,” said Julie Novack, Senior Vice President and General Manager of the Chicago office of Avenue A | Razorfish.
“In her new role, she is focusing on fostering creativity in the office, cross-discipline collaboration and driving stronger, ownable insights to inspire great work.” With nearly 175 employees in their Chicago office, the agency’s local clients include AT&T and Kraft.
As Creative Discipline Lead, Carlson oversees the design and content disciplines in the Chicago office which includes creative strategy, visual-system design, online advertising, gaming and interface development. Drawing on her background in teaching, traditional graphic design and illustration, Carlson collaborates with Avenue A | Razorfish clients to design and create powerful brand relationships through unique digital experiences.
Since joining Avenue A | Razorfish eight years ago, Carlson has been a key member of the creative leadership team in Chicago. Her many accomplishments include driving successful experience-design solutions for a range of Fortune 500 companies.